Label laws introduced

May 08, 2018

Heart Foundation Victoria welcomes the introduction of new kilojoule labelling laws.

Heart Foundation Victoria welcomes the introduction of new kilojoule labelling laws, making it easier for consumers to make informed choices about the foods they eat.

From Tuesday, May 1, it became mandatory for large Victorian fast food and supermarket chains to display the kilojoule content of takeaway food, ready-to-eat meals and drinks, along with the average daily energy intake of 8700kj.

Heart Foundation Victoria chief executive officer Kellie-Ann Jolly praised the government for putting kilojoules on the menu to help consumers understand the true cost of their ready-to-eat food and drinks.

‘‘I congratulate the Minister for Health, Jill Hennessy, for this achievement and her leadership in fighting rising obesity levels in Victoria,’’ Ms Jolly said.

‘‘While most people know many of these takeaway and ready-to-eat meals are high in kilojoules, consumers may be surprised to learn that a combo meal from a fast food chain can contain more than half of a person’s daily kilojoule intake.

‘‘By empowering people with knowledge about the kilojoule content of what they’re putting into their mouths, it makes it easier for consumers to select a healthier option for the sake of their waistlines.’’

The introduction of these new laws brings Victoria in line with NSW, Australian Capital Territory, Queensland and South Australia.

In NSW, an evaluation of kilojoule labelling laws found there was a 15 per cent reduction in the kilojoule content of food purchased by people after the labelling laws took effect.

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