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Fund to help regional publishers

by
September 20, 2017

McPherson Media Group chief executive Damian Trezise says the media reforms will help regional and small publishers continue to drive multi-platform revenue and readership.

Regional publishers will have access to a $60.4 million fund under wide-ranging reforms that could shake-up the Australian media landscape.

The last-minute deal was struck between Communications Minister Mitch Fifield and NXT senator Nick Xenophon after extended discussions on the reforms.

The government’s long-awaited media ownership reform package was set to pass parliament because of the deal.

The package’s centrepiece will allow a proprietor to control more than two out of three platforms — television, radio or newspaper — in one licensed market.

It will also repeal the reach rule, which prevents a proprietor exercising control of commercial television broadcasting licences where the combined licence area exceeds 75 per cent of Australia’s population.

McPherson Media Group (which publishes Shepparton News) chief executive Damian Trezise said the reforms went in the right direction.

‘‘I’m broadly supportive of the government’s announcement and the recognition it gives to the challenges that local independent news organisations are facing with significant investment in technology,’’ Mr Trezise said.

‘‘The funding will allow regional and small publishers access to funds that are required to continue to drive multi-platform revenue and readership.’’

The $60.4 million fund will be divided into a $50 million Regional and Small Publishers Innovation fund, an $8 million fund to support 200 journalism cadets for regional and small publishers, and $2.4 million for 60 regional journalism scholarships.

Funding grants would be capped at $1 million per year for any media group, and two-thirds of funding will be earmarked for regional publishers.

The deal between Xenophon’s NXT Party and the government was slammed by the opposition and the Greens, which remain opposed to the scrapping of the ‘‘two out of three’’ ownership rule.

‘‘The sun comes up in the morning, the sun sets at night, and the Xenophon party will do a deal for some baubles,’’ Labor senator Doug Cameron told reporters.

Greens leader Richard Di Natale said more voices were needed in the Australia media sector, not fewer.

Incentives were also needed to get more journalists on the ground.

‘‘There’s no point training cadets if there are no jobs for them,’’ he told ABC radio.

Communications Minister Mitch Fifield believes the overhaul of pre-internet age laws will boost the long-term viability of Australian media.

‘‘This is not 1988, the internet does exist. The media laws were crafted for an era, which today is barely recognisable,’’ he said.

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